ANUYA JAKATDAR
Screenwriter, Copywriter, Brand Consultant
I am a writer of both short format and long format content, with a flair for comedy. I have written tweets, posts, ads, sketches, funny songs, as well as scripts for both movies and TV shows. I have over 13 years of experience as a journalist, creative/ social media consultant and screenwriter and am the Co-Founder of Bare Bones Collective.
My writing credits include Girls Hostel Season 3 on Sony Liv as well as another show in development for TVF/ Amazon Mini TV. I’m currently writing a show for Hotstar based on my own original concept. In the past, I’ve written a full-length feature film for Abhishek Kapoor's Guy in the Sky Production. I have also written sketches for AIB, developed shows for Jio Studios and written non-fiction for Flipkart Video, Abish Mathew, NDTV Imagine and more.
I have worked for companies like Google, MTV, Star India and Times of India, and was a humour columnist for FirstPost. I have a YouTube channel, called Books on Toast (please subscribe!) which has put out more than 100 videos till date. I quit Google to follow my passion so that I could tell people that I quit Google to follow my passion.
To collaborate with me, reach out to hello@barebonescollective.com
TVCs/ Ads:
Try Sleepy Owl Coffee, or it’s Your Loss - Sleepy Owl
Cracked brand strategy and wrote + directed this ad campaign for the Owl with the most attitude!
Fitness is not an Option:
DDLJ - Cult.Fit
Wrote and conceptualised this pop-culture led, tongue-in-cheek campaign for fitness app cult.fit.
You Have It, You Just Didn’t Know it: BOTTLE - AmazonPay
Cracked brand strategy and wrote this campaign for Amazon Pay that reminded users of the “Pay” feature in Amazon.
Kareena Kapoor-Khan introduces Fizzy Goblet
When you have an hour with a star and you want to use it to introduce your awesome shoes, what do you do? This ad.
Fitness is not an Option:
ZNMD - Cult.Fit
Wrote and conceptualised this pop-culture led, tongue-in-cheek campaign for fitness app cult.fit.
You Have It, You Just Didn’t Know it: MAGIC - Amazon Pay
Cracked brand strategy and wrote this campaign for Amazon Pay that reminded users of the “Pay” feature in Amazon.
Try Sleepy Owl Coffee, or it’s Your Loss - Sleepy Owl
Cracked brand strategy and wrote + directed this ad campaign for the Owl with the most attitude!
Fitness is not an Option 2.0: Karan Arjun - Cult.Fit
After the success of V1 of this campaign, cult.fit asked us to do another round. This is film 1.
You Have It, You Just Didn’t Know it: RAPPER - AmazonPay
Cracked brand strategy and wrote this campaign for Amazon Pay that reminded users of the “Pay” feature in Amazon.
Sketches/ Musical Comedy
The Bollywood Diva Song - All India Bakchod
Co-wrote this song parody feat. Kangana Ranaut for AIB, which upon its release saw unprecedented virality.
Out of Syllabus: Gender Identity - Son of Abish
Co-wrote this award winning animated musical sketch for Son of Abish Season 5. Part of the Out of Syllabus series.
Every April Fool’s Day Ever: Netflix India
Co-wrote this based on an April Fool’s Day brief from Netflix India’s marketing team.
Out Of Syllabus: Sexual Health - Son of Abish
Co-wrote this animated musical sketch for Son of Abish Season 3. Part of the Out of Syllabus series.
Out of Syllabus: Pay Your Help - Son of Abish
Wrote this animated musical sketch for Son of Abish Season 6. Part of the Out of Syllabus series.
Modern Break-up Song: Abish Mathew
Co-wrote this song on a modern break-up for Son of Abish, Season 3
Truth About Pregnancy - Khayali Pulao
A funny music video I wrote that tells us the “Truth About Pregnancy” without glossing anything over.
Welcome to the Wedding Wildlife - Netflix India
Co-wrote and conceptualised this comedy sketch video for Netflix India’s YouTube channel
A Woman’s Besties - All India Bakchod
A hilarious comedy sketch that personalises a woman’s body parts which got over 5 million views!
Books on Toast
Books on Toast is an online and offline community of book lovers in India. It was one of the first BookTuber (Books + YouTuber) channels of the country, and it has associated with numerous lit fests and awards to bring the best of Indian and international literature to Indian readers.
Anuya and Sharin discuss books on Indian History with comedian Kumar Varun.
Anuya’s favourite genre: ZOMBIES!
