Anuya Jakatdar

"I've known Anuya for over a decade now, starting with when she interviewed for a role on my team. While she was one of those that got away back then, I had the good fortune of working with her when she was at Google and YouTube, leading our Social Media Marketing efforts.
Since that time, I've watched with awe as she has successfully built up her own agency. Bare Bones Collective is gaining a reputation for deep cultural insight that comes alive in strong, highly shareable ideas that help brands build fame, feeling and fluency. We at Google have been grateful to have worked with them.
Anuya's always had a knack towards left-field, out-of-the-blue ideas. She's able to sell them in too -- compelling pitches and a no-nonsense approach to often difficult client teams.
(I'm not just saying this) I do rate her as one of India's up-and-coming creative leaders, showing consistent glimpses of dominance on the national stage. Even among India's female creative leaders, she stands out as someone focused more on the substantive than the performative. Which is why I highly recommend her for this programme."

"Anuya is a rare talent. I've had the absolute honour of working with and observing her as a marketer, and her innate creative intuition has never ceased to amaze me.From simple social posts to magnum opus films, she has a capability I haven't seen elsewhere in my 15-year career: crafting work that is not only effective but reflects culture from an incredibly unique point of view. She's driven, honest, and almost impossible to disagree with - not just because she's charming and witty, but because she's usually right. I have long admired the way she adds colour to every conversation, brainstorm or debate she's a part of and how she refuses to lower her creative bar."

"I’ve known Anuya Jakatdar personally and professionally, and there’s never a dull moment. Her humour and wit may seem effortless, but they come from her deep curiosity, intelligence, and sharp eye for detail. Add in her stellar leadership skills, and you get someone who is not only brilliant at what she does, but also a complete hoot to have around."

"There are advertising writers but Anuya is something else. When she and the Bare Bones team sent us the Gen-Z Chudail campaign for YouTube, I knew this was someone who’s capable of special things. The zoom call with Anuya and team confirmed that. I was impressed by her sharp story sense, her generosity to evolve the material to elevate the story and her acumen for humour. Through the entire project, she led and helped us navigate several difficult situations.
She carried us through, with grace and strength. Anuya has a keen eye for what works and backs her instincts. Why wouldn’t she when they’re so refined and sharp. She’s quite no nonsense which I love.
I had a blast working with her and the madcap bunch at The Bare Bones Collective.
I’d highly recommend the experience and give it six stars out of five."

"You can reach out to Anuya when you’re stuck on a brief (and have a hilarious disruptive idea that actually works for the brand), for a brainstorm (that feels like a great night out), for a perspective (that is both empathetic and straight forward), and for a booming laugh (that announces her arrival when she’s a 100 metres away).
Anuya is the much-needed breath of fresh air (and wit), rewriting advertising in India. With nearly 20 years of experience as a writer, then running editorial and content at marquee brands, and now building her own outfit, Anuya has grown into a powerful creative force who truly champions bold and high impact ideas. And while that would be sufficient for most successful leaders, what really makes her stand out is her attention, care and empathy for her team, as much as it is to her work.  Anuya is brave, Anuya is grit, and Anuya had the guts to start and build an agency during the pandemic, while not compromising on her values, and the way she valued her team and her work. Anuya is a force of nature, and I’m glad to have worked with her, and had in my corner."

"Anuya is one of the most creative and witty individuals I know. She has a truly sparky and fun approach that translated directly into her work, where she consistently delivered amazing campaigns for our socials. Her campaigns were high-impact and memorable.
She was also an exceptionally easy to work with colleague who brought a lot of positive energy to the team every day. Anuya is a brilliant creative mind and a superb team member.
Anuya is one of the most creative and witty individuals I know. She has a truly sparky and fun approach that translated directly into her work, where she consistently delivered amazing campaigns for our socials. Her campaigns were high-impact and memorable.

She was also an exceptionally easy to work with colleague who brought a lot of positive energy to the team every day. Anuya is a brilliant creative mind and a superb team member."